Privacy Policy for Ró
What information we collect
When you sign up for a free guide or our emails: your first name and email address.
When you buy something: your name, email address, billing address and order details. Payments are handled by Stripe, so we never see or store your card details.
When you contact us: your name, email address and whatever you write in your message.
When you visit the website: basic technical information, such as your browser, device and the pages you visit, collected through cookies (see below).
How we use your information
To send you the free guide and my emails. We only do this because you asked us to, by signing up. You can unsubscribe at any time with the link at the bottom of every email.
To deliver what you've bought and to help if something goes wrong with an order. We need this information to fulfil our agreement.
To keep my accounts. Swedish law requires us to keep records of sales for bookkeeping.
To answer your messages.
To understand how the website is used, so we can improve it. This is based on my legitimate interest in running a website that works well, and on your consent where cookies require it.
We never sell your information, and we don't share it with anyone for their own marketing.
Services that help us run Ró
A few trusted companies process information on our behalf:
Squarespace hosts the website, handles the shop and collects website statistics.
MailerLite stores email addresses and sends my emails.
Stripe processes payments.
Substack hosts our newsletter, if you choose to subscribe there.
They only use your information to provide their service to us. Some of them are based in, or store data in, the United States. When information is transferred outside the EU, it's protected by the safeguards required under EU data protection law, such as the EU–US Data Privacy Framework or the European Commission's standard contractual clauses.
How long we keep your information
Email: until you unsubscribe. After that, your address is removed from our active list.
Orders: for seven years, because Swedish bookkeeping law requires it.
Messages: for as long as I need them to help you, and then they're deleted.
Your rights
Under the GDPR, you have the right to:
see what information we have about you
ask us to correct it
ask us to delete it, unless we are required by law to keep it
ask us to limit how we use it, or object to how we use it
receive your information in a format you can take elsewhere
withdraw your consent at any time, for example by unsubscribing from our emails
To use any of these rights, just email us at hello@rocalm.com.
Cookies
The website uses cookies, small files stored in your browser. Some are needed for the site and shop to work, for example to remember what's in your basket. Others help us understand how people use the site. You can choose which cookies to accept in the cookie banner, and you can clear cookies in your browser settings at any time.
Changes to this policy
If we change how we handle your information, We'll update this page and the date below.
Contact
If you have any questions about your information or this policy, email us at hello@rocalm.com. We’re happy to help.
Last updated: 30 September 2026